Professional Salon Opening Orders
Bring premium Italian beauty into your salon.
Choose the brand and opening investment that fits your salon. We help curate the right mix of professional, backbar and retail products so you launch with purpose—not excess inventory.
Start My Salon Order View PackagesA smarter way to open a professional line.
Your salon is different. Your opening order should be too. We use these investment levels as a framework, then tailor the exact assortment to your services, team size, client profile and retail opportunity.
Choose your brand
Select the line that best fits your salon's positioning and services.
Choose your investment
Pick the package level that matches how deeply you want to launch.
Curate the mix
We build the product mix around backbar, treatments, technical use and retail.
Launch with support
Dall Italia helps you understand the line so your team can confidently use and recommend it.

Premium Haircare & Treatment
Best for salons looking to build a deeper professional story across backbar, treatment, styling and premium retail.
Focused Launch
Core backbar plus a focused retail assortment built around your most relevant hair needs and services.
Start $2,500 OrderExpanded Launch
More treatment, styling and retail depth for salons ready to create a stronger consultation-to-retail experience.
Start $3,800 OrderComplete Launch
A broader professional and retail assortment for salons making Philip Martin's a meaningful part of the business.
Start $5,500 Order
Care, Technical & Color
A broad professional line with accessible retail pricing and strong technical/color opportunity.
Core Launch
Core care and treatment products with a focused retail assortment.
Start $750 OrderSalon Growth
Expanded haircare plus selected technical and color support for a more complete salon offering.
Start $1,250 OrderColor + Retail Launch
Broader technical/color assortment with professional care, backbar and retail depth.
Start $2,000 Order
Modern Haircare & Colorture
Ideal for salons that want a focused premium retail story with a sophisticated professional color system.
Focused Launch
Core retail, finishing and a selected introduction to the professional assortment.
Start $1,500 OrderColor Growth
Expanded Colorture options plus greater retail and finishing depth.
Start $2,500 OrderFuller Brand Launch
A more comprehensive color and retail assortment for salons ready to build the brand into daily service.
Start $3,500 Order
Skincare, Body & Service Add-Ons
A lower-barrier way to add Italian skincare, body care and service-enhancing retail to the salon experience.
Retail Starter
A focused mix of approachable body, hand, foot and skincare products.
Start $750 OrderExpanded Retail
Broader skincare and body assortment with products that can complement salon services.
Start $1,250 OrderService + Retail
A deeper assortment spanning retail and professional treatment categories.
Start $2,000 OrderTell us about your salon. We’ll help build the right opening order.
Send us your salon size, number of stylists, key services and the brand you’re considering. We’ll recommend the package and product mix that makes the most sense for your business.
Choose a PackageOpening investment amounts are package targets. Final product mix is curated with Dall Italia and is subject to product availability. Taxes and shipping, if applicable, are finalized with the order.