PH Perfector Zeolite Shampoo

A very complex protein consisting of 18 amino acids, 17 essential and one derived, Cystine, which is a derivative from the condensation of two cysteines.

A sulfur amino acid, is the amino acid with the largest relative presence in the keratin fiber (between 16 and 18 percent of the amino acid composition): in absolute terms, therefore, it is not a high percentage, but it is the right balance for the two cysteines to combine in the organized structure and form Cystine, which is the disulfide bonds that gives the structure and strength of the fiber.

Hydrolysates are small molecules, called oligopeptides and polypeptides, which are fragments of higher structures, namely proteins. The advantage of hydrolysates is that they are small fragments that when combined provide pre-packaged building blocks for the hair, which can be used to form the higher structures needed to repair damages created by physical (example: straightening), chemical (example: color and bleaching treatments) and environmental (climatic factors) stresses. The 24 Kerats® technology doesn’t stop here: in addition to protein hydrolysates, a very important hair follicle mimetic biopeptide has been selected, which acts directly on the hair bulb for it to grow strong and healthy.

The hydrolyzated vegetable proteins chosen for 24 Kerats® are plant protein hydrolysate from SOYBEAN, RICE, AND PEA. These small structures are a collection of bricks, which are amino acids combined together, like pre-packaged, to be maximally bioavailable for the hair, which means that all of their relative composition and arrangement is very helpful for keratin formation and repair; the relative percentage of amino acids in these hydrolysates is as close as possible to the composition of keratin, thus providing a true plant keratin from which the hair draws as a reserve for its construction.