As the world continues to recover from the pandemic, many of us are eager to reclaim some sense of normalcy. One of the things that people are looking forward to is the power of makeup, specifically lipstick, to help us feel confident and put-together once again. But with the inconvenience of mask-wearing, long-lasting formulations have become a top priority.
This is where "The Lipstick Effect" comes into play. Coined by Leonard Lauder, chairman of Estée Lauder during the 2001 recession, it refers to the staying power of lipstick as an affordable indulgence during hard economic times. But now, it has taken on a new meaning as we adapt to the new normal of mask-wearing.
Recent innovations in lipstick formulations and ingredients have made it possible to have transfer-free, shine minus the stickiness, and long-lasting benefits that accommodate the humid microclimates imposed by mandatory face-coverings. From matte to satin finishes, there are now lipsticks that can withstand the test of time and masks without compromising on comfort or beauty.
In the post-pandemic world, the power of the red lip is more important than ever. It is a simple way to add a pop of color and personality to our everyday looks, whether we're in a Zoom meeting or out running errands. So, let's celebrate the transformative power of lipstick and embrace the innovations that allow us to wear it with confidence and ease, even in a masked world.
